{"title":"Grado","description":"\u003cp\u003eFounded in Brooklyn, New York in 1953, Grado is one of the most respected names in high-fidelity headphones. Still family-owned and hand-assembled in Brooklyn today, Grado is known for its passionate approach to sound, combining traditional craftsmanship with a distinctive, energetic audio signature that has earned a loyal following among music lovers worldwide.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eGrado headphones are celebrated for their open, detailed, and engaging presentation, delivering a natural and lively listening experience that brings music closer to the listener. From the iconic Prestige Series to the flagship Statement and Professional models, every Grado headphone is designed with a focus on musicality, simplicity, and emotional connection to the music.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eWith decades of heritage and a commitment to handcrafted quality, Grado continues to create headphones that stand apart in both design and sound, making them a favourite among audiophiles, musicians, and headphone enthusiasts alike.\u003c\/p\u003e","products":[{"product_id":"grado-the-hemp-headphone-limited-edition-open-headphones-new","title":"Grado Hemp Limited Edition Headphones","description":"\u003cp\u003e\u003cstrong\u003eHigh Fidelity\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe first of its kind, hemp finds yet another purpose in The Hemp Headphone. A brilliant, warm, and precise sound rolled into a Limited Edition Grado. Expected to start shipping late June.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInto the Unknown\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eIn our never-ending pursuit to experiment with all types of woods and materials, we had the opportunity to build with hemp. We weren't sure how these hemphones would turn out, but to everyone’s surprise it quickly became a favourite passed around Grado. To be blunt, this is one of the best sounding Limited Editions we've built.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuilt from Hemp\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe highly compressed hemp creates a damping effect between their fibers. This produces a fuller sound, comprised of a noticeable low end and a top end that extends smoothly to its limits. The hemp may be doing the heavy lifting, but the hemphone is a joint effort. We built maple into the housing to help balance out the sound, and bring out the sonic properties that we’ve heard maple produce.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDriver Focused\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe Grado drivers built into the hemp housings had to be specifically tuned for a material we’ve never worked with before. Being paired with maple gave us some foresight, but only through trial-and-error could we get the speakers to sound how we wanted, and bring out the potential of the hemp.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHigh Expectations\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe last seven decades has given us time to perfect our sound, letting the headphones reveal new notes and details in songs heard hundreds of times. The Hemp Headphone is a slow burn, constantly getting better with every listen. As we make sure with every headphone we build our Grado signature sound is ever-present, working in tandem with the hemp and maple.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHand-Built in Brooklyn\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eEach Hemp Headphone is hand-built by our team in Brooklyn. Fine rolled for every genre of music, hemp and maple work together for the first time to bring a new level of vibrancy to our Limited Editions. We started building on a kitchen table in 1953, and every experience since then has led to the creation of The Hemp Headphone.\u003c\/p\u003e","brand":"Grado","offers":[{"title":"Default Title","offer_id":51842057928990,"sku":"GRADO.HEMP.NEW","price":859.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0678\/3755\/9070\/files\/grado-hemp-limited-edition-headphones-new-2_4000x.progressive_b44f2826-5786-40c6-8776-9d6d327a47be.webp?v=1778936730"},{"product_id":"grado-signature-hp100-se-headphones","title":"Grado Signature HP100 SE Headphones","description":"\u003cp\u003eGrado Labs founder, Joseph Grado, created what many consider to be the high-end headphone market with the release of the Signature HP1 headphones in the early 1990s. To celebrate Joseph Grado’s 100th birthday and this industry milestone, Grado Labs is proud to introduce the HP100 SE Special Edition headphones.\u003c\/p\u003e\n\u003cp\u003e“Although Uncle Joe left us 10 years ago, he will always be a presence at Grado Labs,” says Joseph’s nephew and Grado’s CEO, John Grado.\u003c\/p\u003e\n\u003cp\u003eWhile the HP100 SE pays homage to Grado’s storied past, these headphones are a modern reimagining of a true classic. Featuring newly engineered drivers, detachable cables, and an updated headband assembly, the HP100 SE represents an exciting new direction for Grado. As always, these headphones are meticulously hand-assembled at Grado’s Brooklyn-based headquarters.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNew Speaker Design\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAt the core of the HP100 SE is a completely new speaker design. Grado aimed to create a 52mm driver capable of delivering exceptional high-frequency resolution, smooth midrange, and robust bass, all with minimal distortion. This results in a sound profile that is both musically and harmonically accurate.\u003c\/p\u003e\n\u003cp\u003eThe new driver features a paper composite cone paired with a powerful high-flux magnetic circuit, crafted from rare earth alloys, and a lightweight copper-plated aluminum voice coil. This combination produces dynamic sound with excellent transient response and an impressive sense of space, soundstage, and imaging.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eModern Housing with Detachable Cables\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHonouring the iconic design of the original Signature HP1\/2\/3 headphones, the HP100 SE features individually machined housings from specially treated aluminum, engraved with the product name, and finished in a stylish space grey.\u003c\/p\u003e\n\u003cp\u003eThis is also the first Grado model with detachable cables, offering flexibility for users. The cable is engineered with a soft, durable braided finish that enhances flexibility and reduces weight. Terminated with a 6.3mm plug, it connects to each housing via a 4-pin mini XLR plug. Additional options, including 4-pin XLR and 4.4mm balanced terminations, will be available, allowing users to choose cables based on source requirements and preferred length.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRedesigned Headband Assembly\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe HP100 SE’s headband assembly introduces a significant update for comfort during extended listening sessions. It includes 50% more padding than previous models, with a stainless steel band and adjustable height rods for a customised fit, reducing listening fatigue.\u003c\/p\u003e\n\u003cp\u003eGrado Labs engraved gimbals are crafted from aluminum alloy, while the stainless steel height rods offer enhanced stability at connection points. These rods are also designed to remain securely in place, with a mechanism that limits housing rotation to 105 degrees, reducing wear and tear on the headphones.\u003c\/p\u003e\n\u003cp\u003eThe HP100 SE stands as a testament to Grado’s commitment to innovation while respecting the legacy of Joseph Grado’s visionary approach to audio design.\u003c\/p\u003e","brand":"Grado","offers":[{"title":"Default Title","offer_id":51842057961758,"sku":"GRADO.HP100.SIGSE","price":4599.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0678\/3755\/9070\/files\/grado-signature-hp100-se-headphones_4000x.progressive_5a3b80f5-b438-4311-87fb-6a26eb8001a6.webp?v=1778936185"},{"product_id":"grado-signature-s950-headphones","title":"Grado Signature S950 Headphones","description":"\u003cp\u003e\u003cstrong\u003eFebruary 19th, 2025; Grado Labs, world-renowned designer and manufacturer of award-winning headphones, announces the release of its latest open-back headphone, the Signature S950. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBuilding on the success of the recently released HP100 SE, the Signature S950 is the second headphone to become part of the new Signature line. Staying true to Grado’s longstanding tradition of using woods in crafting their headphone housings, this model utilizes a Brazilian Walnut, the first time Grado has chosen this family of woods. Grado finds that different woods offer distinct sonic characteristics allowing this headphone its own sound signature which contrasts the more analytical, machined aluminum HP100 SE stablemate.  \u003c\/p\u003e\n\u003cp\u003eLightweight but durable, the Signature S950 is crafted from Brazilian Walnut. Weighing only 395 grams it offers a comfortable fit and reduced fatigue for those long listening sessions. The wood grain of each individually crafted housing is never identical, bringing a special one-of-kind quality to each build. Walnut, known for its density and resistance to decay, has been chosen for a relaxed musical presentation and stability. The lack of expansion and contraction due to changes in temperature or humidity helps maintain the acoustical characteristics. Brazilian Walnut is grown in the tropical rain forests of the Amazon, and sustainable practices help protect the ecosystems in the area.  \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpeaker Design\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Signature S950 utilizes a version of the new Grado 52mm S driver originally designed for the award winning Signature HP100 SE. While developing this new 52mm driver, Grado aimed to create a speaker that delivers exceptional high-frequency detail, a smooth midrange, and powerful bass while maintaining minimal distortion, ensuring a musically and harmonically accurate sound.\u003c\/p\u003e\n\u003cp\u003eTo achieve this, a paper composite cone was selected, paired with a high-flux magnetic circuit made from rare earth alloys. The driver also features a lightweight copper-plated aluminum voice coil. Together, the advanced magnetic circuit and voice coil enhance dynamics and transient response while providing a refined sense of space, soundstage, detail and imaging.\u003c\/p\u003e\n\u003cp\u003eWhile the award-winning Signature HP100 SE has been lauded by recording engineers and consumers around the world as detailed, revealing and accurate to the recorded piece, the Signature S950 has a more neutral and balanced sound, providing a broad-brush stroke to the musical presentation. A presentation that allows the listener to experience a relaxed personal insight to what the music is communicating.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetachable Cables\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Grado Signature line will continue to feature detachable cables. First introduced with the launch of the Signature HP100 SE, these new cables have been a welcome change to Grado headphones. The Signature S950 headphone will ship standard with the Grado Signature Gold cable, with a length of 6 feet and a 6.35mm single ended termination. All new Grado cables have been redesigned with a softer more durable braided finish as well as an improved insulation that enhances flexibility while reducing overall weight.\u003c\/p\u003e\n\u003cp\u003eThe cable connects to each housing via a 4-pin balanced mini XLR plug. Future Grado detachable cables will be available with termination options, there will be a 4-pin balanced XLR termination and 4.4mm balanced termination, variable cable lengths will also be available. The detachable cables allow users to customize their headphones to best match their source and personal preferences.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHeadband Assembly \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Signature S950 will utilize the new headband assembly that was first made available on the Signature HP100 SE. Built for long listening sessions, the updated headband includes 50% more padding than earlier Grado models. It features a stainless-steel band and adjustable height rods, allowing for a customized fit that helps reduce listening fatigue.\u003c\/p\u003e\n\u003cp\u003eGrado Labs has crafted the engraved gimbals from an aluminum alloy, while the stainless-steel height rod adds stability at the connection point. The height rod is designed to remain secure to the junction block as well as restrict the housing rotation to 105 degrees, helping minimize wear over time.\u003c\/p\u003e","brand":"Grado","offers":[{"title":"Default Title","offer_id":51842058387742,"sku":"GRADO.S950","price":4049.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0678\/3755\/9070\/files\/grado-signature-s950-headphones_4000x.progressive_c2f7bafa-522b-4cac-99d1-93a93d59158a.webp?v=1778935931"},{"product_id":"grado-signature-s750-headphones","title":"Grado Signature S750 Headphones","description":"\u003cp\u003eAs the third model in the line, the S750 builds on the award-winning stature of the Signature HP100 SE and Signature S950, offering another entry point into Grado's expanding Signature collection, while staying true to the company's tradition of uncompromising craftsmanship and sound quality. The S750 features a new ground-up driver design and sees the introduction of a new cushion.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eS2 Driver Presents New Sound Signature\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eAt the heart of the S750 lies the brand new S2 50mm driver, completely re-engineered from the ground up. Featuring a carbon fibre and paper composite diaphragm and paired with a lightweight copper-plated aluminum voice coil, this driver delivers a natural musical presentation with definition and dynamic range. The S2 driver design continues Grado's commitment to class-leading sonics, ensuring the S750 captures the detail and character of every performance while offering a uniquely engaging listening experience.\u003c\/p\u003e\n\u003cp\u003eThe housing of the S750 is an all aluminium construction, each one handcrafted in Brooklyn, NY. Despite its robust build, the S750 weighs just 460 grams, making it over 10% lighter than the HP100 SE while still delivering the premium feel and durability that defines the Signature Line.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIntroducing the New Grado B Cushion\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eDebuting with the S750 is the new Grado B cushion, a fresh approach to comfort and acoustic performance. Standard on the S750 and soon to be available as an accessory, the B cushion is compatible with all current Grado wired headphones.\u003c\/p\u003e\n\u003cp\u003eThe B cushion shortens the distance between the driver and the ear and introduces a smaller interior pocket that redefines the acoustic balance. Eight precisely engineered slits improve airflow, increasing the soundstage while maintaining detail. The flat surface distributes pressure more evenly across the ear, reducing fatigue and creating a distinct new feel for long listening sessions.\u003c\/p\u003e\n\u003cp\u003e\"The B cushion offers listeners an option of how they experience Grado headphones,\" said Richard Grado, Chief Operating Officer at Grado Labs. \"We've always engineered our drivers to achieve the best sound possible, but we understand that every listener enjoys a slightly different sound signature. With the S750, we're giving users the flexibility to listen the way they want.\"\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEnhanced Detachable Cable System\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe S750 continues the Signature Line tradition of detachable cables, first introduced with the HP100 SE. Supplied with a 6-foot cable terminated in a 6.3mm single-ended plug, the new Signature Gold braided design is softer, more durable, and lighter than before, while the improved insulation enhances its flexibility.\u003c\/p\u003e\n\u003cp\u003eEach cable connects to the housing via a 4-pin balanced mini XLR, providing compatibility with present and future detachable Grado cables. Accessory cable options include additional lengths, as well as source terminations such as 4-pin balanced XLR and 4.4mm balanced single ended, enabling users to tailor setups to their personal preference and source equipment.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eComfort and Durability Refined\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe headband assembly of the S750 mirrors that of the Signature HP100 SE and S950, with a few subtle refinements. Though slightly narrower, the leather headband retains 50% more padding than earlier Grado models, ensuring long-lasting comfort.\u003c\/p\u003e\n\u003cp\u003eEngineered for reliability, the assembly incorporates engraved aluminium alloy gimbals, stainless-steel height rods, and reinforced aluminium junction blocks. The limited 105-degree rotation reduces wear while maintaining flexibility, improving both stability and long-term durability.\u003c\/p\u003e","brand":"Grado","offers":[{"title":"Default Title","offer_id":51842058518814,"sku":"GRADO.S750","price":3049.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0678\/3755\/9070\/files\/grado-signature-s750-headphones_4000x.progressive_50737218-16eb-4741-87fc-e30852d0fed9.webp?v=1778935737"},{"product_id":"grado-signature-s550-headphones","title":"Grado Signature S550 Headphones","description":"\u003cp\u003e\u003cstrong\u003eS2 Driver Tuned for Musical Warmth and Performance\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eAt the core of the Signature S550 is Grado's 50mm S2 dynamic driver, tuned specifically for its all-wood enclosure. Rather than pursuing an entirely new driver architecture, Grado focused on optimizing the interaction between the S2 driver and the acoustic properties of the housing.\u003c\/p\u003e\n\u003cp\u003eThis approach yields a presentation that is warmer and more forgiving, yet remains fast, detailed, and spatially open. The S550 offers a wide soundstage with precise imaging and natural dynamics, inviting longer listening sessions while maintaining the immediacy and engagement Grado listeners expect.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBrazilian Walnut Housing\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe Signature S550 features housings crafted entirely from Brazilian Walnut, continuing Grado's long-standing use of wood as an acoustic material. Each housing is individually made, with natural variations in grain ensuring that no two pairs are exactly alike.\u003c\/p\u003e\n\u003cp\u003eWalnut is valued for both its tonal characteristics and structural stability. Its density contributes to the S550's fuller, more balanced presentation, while helping maintain consistent acoustical performance over time. The wood is sourced with consideration for sustainable practices, supporting long-term availability while respecting the ecosystems in which it grows.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetachable Cable System\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe Signature S550 ships standard with Grado's Silver detachable cable, designed to be lighter, softer, and more flexible than previous Grado cables. Each housing is terminated with a 4-pin balanced mini XLR, allowing compatibility with Grado's expanding ecosystem of detachable cables.\u003c\/p\u003e\n\u003cp\u003eThe included cable is terminated with a 3.5mm mini plug at the source end and includes a 6.3mm adapter, ensuring immediate compatibility with a wide range of audio equipment. Additional cable options-featuring alternative lengths and balanced terminations are available from Grado as aftermarket accessories or as part of the original purchase.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eComfort, Fit and Personalization\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe Signature S550 comes standard with Grado's new B cushions and remains compatible with the full Grado cushion lineup, allowing listeners to tailor both comfort and sonic presentation to their individual preference.\u003c\/p\u003e\n\u003cp\u003eLike all headphones in the Signature Line, the S550 utilizes Grado's Signature headband assembly. Integrated within the leather headband is a flexible metal support that allows the fit to be gently adjusted, enabling listeners to fine-tune how the headphone rests on the head and personalize comfort over time based on individual listening habits.\u003c\/p\u003e\n\u003cp\u003eThe S550 features the narrower leather headband strap, as used on the S750, and incorporates engraved metal gimbals, stainless-steel height rods, reinforced junction blocks, and controlled housing rotation to ensure durability, stability, and long-term comfort during extended listening sessions.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA Growing Signature Line\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eAs the fourth model in the Signature Line, the S550 reflects Grado’s ongoing commitment to refining its designs through listening, material selection, and measured engineering choices. 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