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Engineered to analyse and upscale each frame, and with the intelligence to recognise faces, the alpha 9 AI Processor 4K Gen 8 processor produces not only stunning 4K visuals, but enhanced facial expression and depth.*\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUltra Slim Design - Sleek and minimalist simplicity\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA modern design with narrow bezels brings discreet style to your space and helps keep you fully immersed in the brilliance on screen.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBrightness Booster - Illuminating a brighter picture\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOpen your eyes to incredible pictures with up to 50% higher peak brightness.* Powered by the a9 AI Processor Gen 8, Brightness Booster integrates enhanced light and colour control to help create amazing visuals.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBring scenes to life, brilliantly\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMake each scene a masterpiece. AI Super Upscaling and OLED Dynamic Tone Mapping work together to analyse each frame  and ehance resolution, brightness, depth, and clarity.*\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect Black - Revealing detail in the darkness\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUnveil mesmerising depth, detail and contrast. 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AI Voice Remastering enhances the clarity of dialogue without effecting the rest of the audio mix.*\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDynamic Sound Booster - Extra power for your sound\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAmp up your experience. Dynamic Sound Booster enhances and refines TV sound so you can enjoy dynamic, impressive audio.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDolby Vision \u0026amp; FILMMAKER MODE™ Ambient Light\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eExperience cinema as the director intended. By optimising images to surrounding light levels and disabling motion smoothing and sharpness settings, FILMMAKER MODE™ Ambient Light helps preserve the director's vision. Combined with ultra-vivid images from Dolby Vision*, movies can appear true to their original form.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDolby Atmos\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFeel like you're in the centre of all the action, with lifelike surround sound that moves all around you.*\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAI Voice ID with My Profile - Sync your TV to your voice\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eGet personalised recommendations, just by asking. AI Voice ID recognises the unique signature of each voice to curate tailored viewing for everyone at home. Just press the remote's AI Button to get started.*\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAI Picture Wizard - See it, just the way you like it\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCustomise your viewing experience, the easy way. 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Just press the AI Button on the remote to get started.*\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAI Magic Remote - Take charge with an intelligent remote\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAccess and command your TV's smart assistant using the remote's voice controls and new AI Button. The point-and-scroll function helps make content searches fast and fun, while handy hotkeys provide shortcuts to your favourite streaming apps.*\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAI Chatbot - Turn convenience up a notch\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eGet smart assistance from the built-in AI Chatbot and quick-to-access menus that let you control your TV's settings easily. Activate the AI Button on your remote to begin, then ask away.*\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKeep pace with the latest updates\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eStay up to date with handy features and technologies, with webOS upgrades over 5 years.*\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSet your sights on victory\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eGet your game on, with minimal lag and motion blur. A blazingly fast 0.1ms response time, 144Hz VRR, NVIDIA G-Sync and AMD FreeSync Premium come together to create clear, smooth pictures.*\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWOW Orchestra - Dive into immersive sound\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA winning combination. WOW Orchestra uses the speakers in your LG TV and compatible LG Sound Bar* at the same time to create impactful sound. 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