SAMSUNG 50" The Frame 4K Samsung Vision AI Smart TV (2025)
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Modern Frame Design
Elegantly minimal and modern, The Frame's design is a work of art in itself that can blend beautifully into your home.
Slim Design / Slim Fit Wall Mount
With a slim profile, The Frame can be mounted near flush to the wall like a real painting.
The distance between the wall and TV may vary depending on the wall type and installation method.
Customisable Frame
Style The Frame to your taste with customisable bezel frames. Find the colour that best complements your space or the artwork on display among the available options. Then install with ease by snapping the sleek magnetic bezel onto the sides of your TV.
Customisable Frame sold separately.
Height Adjustable Stand
The Frame can easily be made to fit your home setup. With the adjustable TV stand design, you can set the TV to your preferred height and make room for a soundbar and other devices.
* Supports The Frame 43-85" models. Height Adjustable Stand is not supported on The Frame 32" model.
* The height adjustment range is 25 mm.
* Installation layout may vary depending on TV size and soundbar type.
Art Mode with 370+ free pieces available each year
When turned off, The Frame transforms into a showcase of art instead of a black screen. Find the right piece to display from the Samsung Art Store’s wide selection of artwork from renowned galleries, including 370+ free pieces available each year.
Frame your most-loved moments
You can easily upload and exhibit your own photos or a new family portrait from Google Photos in your home on your TV and Smart Display. Simply send your photos to The Frame via SmartThings for easy display.
* Wi-Fi, Bluetooth or other Internet connection, compatible Android or iOS device and SmartThings app required.
Artful Picture Quality with QLED
Watch TV with exceptional QLED picture quality. Using Samsung's sophisticated display technology, The Frame produces a vibrant image with a wide range of colours and high brightness levels, so you can appreciate what's on your screen
Samsung Vision AI
Enjoy new features with Samsung's Vision AI, now in The Frame. Vision AI allows your TV to recognise and adjust to your needs, delivering a variety of opportunities for entertainment.
Audio & Video Installation
Listen to the music you love anywhere in your home, inside or out. Simple, easy to use solutions designed to sound beautifully!
