SAMSUNG 55" OLED S90F 4K Smart AI TV
Request a price match
If you've found a cheaper price elsewhere, submit a price match request using the form below, we'll do our best to match or beat it. Read more about our Price Promise guarantee here
Enquire about this product
NQ4 AI Gen3 Processor
Powered by 128 AI neural networks, this AI processor enhances your picture and sound to superb heights. Enjoy the best 4K TV experience, whether you're watching streaming services, playing your favourite video games, or watching live sports.
4K AI Upscaling Pro
Our 4K AI Upscaling Pro technology powered by 128 AI neural networks transforms content into a 4K resolution. Our NQ4 AI Gen3 Processor enables sharp and smooth picture quality.
OLED HDR+
Enjoy HDR10+ content on your OLED screen. With extraordinary detail in both dark and light scenes, you can experience lifelike colour and deep contrast.3
Motion Xcelerator 144Hz
Level up your gaming experience with exceptional motion enhancements up to 144Hz VRR. Providing crisp visuals at high speeds, unlock peak performance in every round. HDMI 2.1 compatibility provides access to ultra-high bandwidth for compatible devices, helping you keep ahead of the competition.4
Fine-tune your game settings as you play
Optimize your gameplay even more with Game Bar. Samsung TVs give you a handy in-game menu for settings like FPS, input lag, minimap zoom and more. It also lets you apply ultra-wide aspect ratios of 21:9 and 32:9 to expand your view on bigger screens.
Faster, smoother low input lag gameplay
Auto Low Latency Mode sets optimal latency settings for your games automatically, allowing for smooth gaming and fast reactions to your commands.6
Tear free, stutter free, low latency HDR gaming
Built on AMD FreeSync™ core technology to reduce stutter and screen tearing, FreeSync Premium Pro provides a true HDR gaming experience. It produces exceptional high dynamic range visuals while maintaining low latency for effortlessly smooth gameplay.
A next level Dolby Atmos experience
Enjoy a next-level surround sound experience that immerses you deep inside the action. With Dolby Atmos, it delivers multi-dimensional audio for unbelievably realistic sound.
Object Tracking Sound Lite
3D surround sound with our virtual top channel audio allows you to be immersed in the audio experience.
Catch every word without distractions
Enjoy clear dialogue, no matter what's going on. Our AI technology enhances voice clarity by analysing ambient noise and background sounds from your content.
Audio & Video Installation
Listen to the music you love anywhere in your home, inside or out. Simple, easy to use solutions designed to sound beautifully!
