Samsung 98" The Frame LS03HE 4K Samsung Vision AI Smart TV (2026)

Modern Frame Design

Designed to look like a real picture frame, The Frame blends seamlessly into your home décor with its slim, minimalist profile. When paired with the included Slim Fit Wall Mount, it sits almost flush against the wall, creating an elegant gallery-style appearance.

Art Mode & Samsung Art Store

When you’re not watching TV, The Frame transforms into a stunning work of art. Display over 370 free artworks, explore 5,000+ masterpieces through the Samsung Art Store, or showcase your own photos with custom layouts and Matte Canvas effects.

Glare Free QLED Display

Samsung’s Glare Free QLED display minimises reflections while maintaining vibrant colours, sharp detail, and consistent brightness. Whether displaying artwork or watching your favourite movies, you’ll enjoy exceptional picture quality in virtually any lighting condition.

Samsung Vision AI Companion

Samsung Vision AI Companion helps you discover artwork and content using simple voice commands. It understands your preferences and on-screen context to recommend artwork, answer questions, and make finding content quicker and more intuitive.

Art That Adapts to Your Home

The Frame automatically adjusts artwork brightness and colour tone to match your room with its built-in Brightness Sensor. A Motion Sensor detects when someone enters the room to display your artwork and powers the screen down when no one is present, helping conserve energy.

Customisable Frame Design

Personalise The Frame with interchangeable magnetic bezels (sold separately) to suit your décor. The Height Adjustable Stand also lets you raise the TV to accommodate a soundbar or adjust the viewing height to perfectly suit your space.

Smart AI with One UI Tizen

Powered by Samsung’s latest One UI Tizen platform, The Frame offers fast access to your favourite streaming services, personalised recommendations, voice control, and Samsung Vision AI features. Enjoy peace of mind with up to 7 years of OS upgrades, keeping your TV up to date with the latest features.

Cinema-Quality Entertainment

The Frame isn’t just beautiful—it also delivers impressive QLED picture quality. Enjoy rich colours, excellent brightness, Pantone Validated ArtfulColor accuracy, and crisp 4K detail for an immersive experience whether you’re watching movies, sport, or gaming.

SolarCell Remote

The included SolarCell Remote recharges using indoor or outdoor light, eliminating the need for disposable batteries. It also features a built-in microphone for convenient voice control and quick access to Samsung’s smart features.