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The beauty of contrast, the brilliance of colors
The beauty of contrast meets the brilliance of colors with Sony unique technologies and QD-OLED. Deep blacks and vibrant hues come together, filling the screen with lifelike detail that brings every scene to life with stunning clarity.
Over 8 million self-lit pixels, intense brightness and contrast
The pinnacle of precision. Our QD-OLED screen individually and expertly controls 8 million self-illuminating pixels, turning each one on or off to dark and light for deeper blacks and more dazzling colors.
Every scene brighter with brilliant color and contrast
More color and contrast in highlights. With a high luminance panel (1) and temperature sensor (2), this TV with XR Contrast Booster precisely controls light for brighter pure black pictures.
Billions of colors, vivid and real
With XR Triluminos Max™, experience billions of vivid, lifelike colors powered by millions of self-illuminating pixels. From deep shades to brilliant hues, enjoy extended color volume and true-to-life textures, even in the brightest scenes.
Crystal clear pictures. With AI technology.
Rediscover detail. XR Clear Image uses a custom database to intelligently convert your favorites to near 4K. Noise is minimized through zone division and dynamic frame analysis for sharper, more refined images.
Even fast-moving action stays clear and blur-free
All the action, free of blur and judder. XR OLED Motion detects and analyzes visual elements on successive frames, then creates and inserts extra frames between the originals for smoother scenes.
Unmatched realism with XR Processor™ and AI technology
Powered for precision. Our XR Processor features an AI scene recognition system that detects and analyzes data with flawless accuracy, then optimizes the picture for ultimate realism.
From the studio to your screen
Dive into cinema-like visuals at home. Our home entertainment picture quality expertise helps us faithfully reproduce the creator’s vision with Studio Calibrated modes developed through collaboration with Sony and the world’s top streaming services.
Screen speaker, always cinematic
Your screen becomes a speaker with BRAVIA 8 II. Actuators vibrate behind the screen, delivering crisp, immersive sound straight from the action, just like in the cinema.
Sound from the screen, precisely matching action
Sound and pictures, perfectly in sync. Acoustic Surface Audio +™ with tweeter turns every part of the screen into a powerful speaker that emits sound from exactly the right place in the scene. Hear dialogue straight from the actor and bring the theater-like experience to your home.
Crystal clear voice. With AI technology.
No more muffled voices. Our Voice Zoom 3™ recognizes human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with our home theater products too.
Intelligent processing upscales ordinary stereo sound to extraordinary 3D surround.
Be immersed. Our 3D Surround Upscaling creates virtual surround from above and the sides using just the TV speakers. Even 2ch and 5.1ch audio is upscaled to immersive 5.1.2ch sound. Moreover, Dolby Atmos® and DTS:X® support provides unforgettable spatial sound.
Sound precisely matches what's on screen
Sound is calibrated as one integrated speaker system. Acoustic Center Sync enables our home theater equipment to use BRAVIA as a center speaker so that sound comes from the screen rather than just the soundbar.
HDMI connection. Easier for everyone.
Never again have trouble connecting your soundbar and TV via HDMI. Tactile dots on the ARC/ACS terminal makes linking up easier for everyone.
Single view, simultaneous sound
Our TV with simultaneous sound output lets you listen to a show on your headphones while your partner listens to the same show through the TV speakers. You can also change the volume using Bluetooth devices separately. Using Sony’s headphone, you can smoothly switch Bluetooth® connection from other devices.

Audio & Video Installation
Listen to the music you love anywhere in your home, inside or out. Simple, easy to use solutions designed to sound beautifully!